Maximising Caller Retention –
Messaging–on-Hold has never been
Marketing Messages-on-Hold…
Promote your services and products, by
Make it fun and entertaining while you inform and confirm them in their decision to deal with you, add some industry relevant sound effects.
Your on-hold presence is the image your callers perceive about you…think about the consistency of your marketing process:
You’ve got a good website and Facebook page.
You’ve got well-presented showroom, offices and vehicle fleet parked outside.
Your client may have been referred to you.
Your staff are well-trained and professional.
Then your prospect/client calls and is placed on hold…what do they hear, and what do they think? Is it consistent?