Maximising Caller Retention –
How do caller feel when they call your business?

Messaging–on-Hold has never been
as important as it is now in 2017.


Would you ignore statistics?

Nearly 90%

of all phone guests prefer informative messages rather than radio, generic phone jingle or silence

70%

of all business calls are placed on hold

60%

of all guests left in silence hang up


Marketing Messages-on-Hold…
How are they used to make you look better?

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Improved guest experiences with your company

Promote your services and products, by
cross-selling.

Remember your existing customers are the most valuable – show them you care.

Make it fun and entertaining while you inform and confirm them in their decision to deal with you, add some industry relevant sound effects.

Your on-hold presence is the image your callers perceive about you…think about the consistency of your marketing process:

  • You’ve got a good website and Facebook page

  • You’ve got well-presented showroom, offices and vehicle fleet parked outside

  • Your client may have been referred to you

  • Your staff are well-trained and professional

  • Then your prospect/client calls and is placed on hold…what do they hear, and what do they think? Is it consistent